A couple of weeks ago a asked about guest posting on my blog, I was contacted by the lovely team at VerriBerri who said they would collaboratively work together to create a blog post for me, as a PR team, they decided it would be fitting to write about benefits of working with PR companies, this is what they came up with.
Blogging isn’t a new concept, in fact it has been popular since the 90s, when the growth of online forums and personal internet diaries began. However, in recent years with the huge popularity of social media platforms, blogging categories such as lifestyle, travel and food have skyrocketed, with millions of people around the world owning their own little corner of the internet.
While bloggers tend to start their pages because they are inspired by a particular passion, there is no ignoring the fact that successful bloggers can be extremely valuable to brands and, more specifically, PR and Marketing companies. Here are just a few of the reasons why working with bloggers can be beneficial.
- Bloggers are trusted to be honest
One of the biggest draws to following bloggers is receiving honest, impartial reviews on products or services. That means if you know your client’s product is of a high quality, a partnership with a blogger can be the perfect way of spreading the word. Nobody wants to learn about a brand from the brand themselves, whereas readers trust bloggers as a reliable third party. This means bloggers receive a great product, readers will be enticed to try the product themselves, and this increases sales for the brand – a win-win for all involved!
- Bloggers are active across multiple channels
When it comes to blogging, a website is rarely enough in the virtual world we live in. Bloggers will almost always have a Twitter, Instagram or Pinterest page (or all of them!) to accompany their main page, which allows for reviews and pictures to span multiple platforms, all with slightly different target audiences. This means if you work with bloggers, you will receive exposure on a variety of channels.
- Their audience is targeted
Bloggers pages are usually focused on a particular passion of theirs, whether that’s food, fashion, fitness or travel. This means their followers will be equally as interested in this topic, instantly narrowing down your target audience to a specific and relevant group of people. This is perfect for marketing companies such as VerriBerri PR and Marketing in Essex, who hold blogger events for their clients: “One of our clients is a restaurant owner and inviting locally-based food bloggers to an exclusive event was the perfect way of spreading his name throughout the local foodie community. You can always trust bloggers to follow up with a detailed and well-written review, which is exactly what we saw happen!”
- SEO purposes
Receiving backlinks to your clients’ websites via bloggers’ pages is a great way to increase their rankings on Google. If a fantastic blog review is one of the first things that pops up when your client’s name is searched, it gives a great initial impression from an unbiased source.
- They do it for the love of blogging!
If there’s one thing you can always count on with bloggers, it’s that they absolutely love what they do. Sarah Kauter, Managing Director at VerriBerri PR and Marketing says: “People may think that bloggers are paid a lot to do all of this event attending and product testing, however most cover their own travel and are rarely paid for these appearances. They simply do it because they love it, which makes their input all the more valuable, as you always know their blogs come from the heart.”
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