It’s very clear that there are so many misconceptions and things non-bloggers don’t understand about blogging or actually, how difficult and stressful it can become, if you’re trying to make a name for yourself. Since there are so many of us in the community it’s becoming increasingly difficult to make yourself well-known by brands, since everyone wants to have a blog these days.
There are a few misconceptions however, that people without blogs or with no link to blogging or have no friends who are bloggers that they don’t understand how tough it is to maintain a decent blog that people will still come back to and read every week.
1. BLOGGING IS EASY.
Ummmm…. no…… as far as I’m concerned and my two years+ experience, I’d say it’s quite a difficult “job”. We have to plan, and draft and re-read, check for errors at least 4 times in-case we missed something the first time, when looking for ideas on the internet, we have to make sure we’re unique because like YouTube there’s always going to be copy-cats, we have to bring our own uniqueness to our blogs, to make us stand out, but no, blogging is not easy.
2. YOU NEED TO BE FAMOUS BEFORE YOU CAN TELL ANYONE ABOUT YOUR BLOG.
Why would that even be the case if you’re someone who isn’t bothered about numbers and stats anyway, a small audience is still better than no audience, a small number of dedicated users who like, comment and rt or whatever your blog posts is better than no one seeing it. A blog will not find a audience if you keep it a secret. Don’t worry about what other people thing, you do YOU.
3. GREAT CONTENT WILL FIND AN AUDIENCE
I think this is so UN-true. An audience can obviously tell when the person writing the blog post has absolutely no knowledge on the subject. You should always write about what YOU want to write about and not what other people want you to write about because your blog is YOUR blog and you’re writing it, you’re in control of what you write about, however monitoring your most popular posts and what they’re about is a good idea, as long as YOU like writing about it and you aren’t just doing it because your audience likes it.
4. SUCCESS WILL HAPPEN IMMEDIATELY
If you look at bloggers and social media influences such as Zoella, she didn’t start off as big as she is now, she took 7 years to be where she is today, success comes with hard work and dedication, showing brands and other people that you’re really committed to what you’re doing with your blog and where you want to be, it comes when you don’t give up, it doesn’t come fast, when I first started blogging, I didn’t have near as many views as I do now, I’ve had several fall-backs and reasons to quit and not keep going, but I haven’t, I’ve stuck with it, admittedly, I’ve still got a long way to go before I’m “successful” but now I’m more determined than ever to make it work and make a brand for myself.
5. A LOT OF TRAFFIC MEANS A LOT OF MONEY
No, no, no. Many people think that a lot of traffic is the ultimate success for a blogger. But the truth is that traffic does not pay rent or food. You still need to make money to live off blogging. And traffic does not necessarily translate into money. You need a product or service to sell and a strategy for selling it. Blogging is a business and as such you have to have a product or service to sell and some sales funnel to close the deal. Many bloggers that I know, blog and balance a job as well because they know blogging income doesn’t cover rent or anything you need for your day-to-day life. At most it’s just some extra cash for luxuries, however, I will say that it’s not impossible to make a lot of money from your blogging but that does take hard work and dedication for a lot of years.
6. BLOGGING CAN’T BE A FULL TIME JOB
Wait. Are you even serious, to hell with that! Blogging is stressful af, it can be a full time job if you work at it for long enough and hard enough, if you like working from home, then really that’s your best job! Blogging can eventually be a full time it just won’t happen straight away!
7. MOST PEOPLE ONLY HAVE A BLOG TO GET THE FREE STUFF
Ever heard of a hobby? Some bloggers don’t even have any intentions of making anything out of their blog, they may use it as an escape route when their life gets tough, maybe their work is hard, or they’re trying to complete an assignment that they can’t do, it can be very theraputic to get your mind off your stresses, people don’t just have to be in it just for the free stuff because they’ve seen other people get free stuff as well.
8. BLOGGERS ARE PAID TO PROMOTE PRODUCTS
Sometimes. But not all the time. Often we have to buy a product to get a “discount”, and some of the brands we get contacted by are ludicrously expensive, and we’d get like a 10% discount. RIP OFF. More and more bloggers are rejecting an opportunity for a spon post because they just don’t like the product, why promote something you don’t like yourself, your audience will see you like the product then they might not like it themselves, then that would be pointless.
9. TAKING BLOG PHOTOS IS EASY
Of course not! It’s bloody difficult to find the right lighting and appropriate flat-lay, especially as we come into autumn and it’s dark for the best parts of the day, if you can’t take blog photos, then you have to wait for ages and that can be very frustrating because you’ll have to wait to publish the blog post you worked really hard on.
Blogging is not easy and you can become successful from it, taking blog photos is hard, planning posts is hard, trying to be original and not just a copy cat is hard. Blogging is stressful and can make some people give up, it is not easy and I just wish people would stop saying that it’s so easy!