How To Write Good Blog Posts

How To Write Good Blog Posts

Step 1: Understand your audience.

Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.


Step 2: Start with a topic and working title.

Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets. Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing.  For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.

Step 3: Write an intro (and make it captivating).

We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction [Quick Tip],” but let’s review, shall we?


First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives.

Step 4: Organize your content.

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!
Step 5: Write!

The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.

Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post?


How To Stay Motivated

How To Stay Motivated

Sustaining motivation can be tough under the best of circumstances. So how can you stay motivated when your to-do list runs to four pages, you just got another rejection letter, your adult child announced his plans to move back home, the car and washing machine went on the fritz at the same time and you can’t find time in the day to work on your own personal projects?

1. Set a goal and visualize it down to the most minute detail. 

See it, feel it, hear the sounds that accompany the end result (wind rushing through your hair, applause). Elite athletes visualize their performance ahead of time — right down to the smell of the sweat dripping down their face as they cross the finish line.

2. Make a list of the reasons you want to accomplish the goal. 

In our busy, distracting world, it’s easy to get blown off course. This is why you need to ground yourself in your goal. For extra “success insurance,” write your list with a pen. Studies show that when we write by hand and connect the letters manually, we engage the brain more actively in the process.

  1. Break the goal down into smaller pieces and set intermediary targets — and rewards.

A major source of stress in our lives comes from the feeling that we have an impossible number of things to do. If you take on a project and try to do the whole thing all at once, you’re going to be overwhelmed.

4. Have a strategy, but be prepared to change course. 

Let Thomas Edison inspire you in this department: “I have not failed. I’ve just found 10,000 ways that won’t work.” “Our greatest weakness lies in giving up.” “The most certain way to succeed is always to try just one more time.”

5. Get the help you need. 

It doesn’t necessarily take a village, but even if you could theoretically accomplish your objective alone, there’s inherent value in sharing your plan. It’s why people get married in front of witnesses. Announcing your intentions sends a strong message to the world and, more important, to your unconscious mind, which can sometimes sabotage our best efforts.

6. Pre-determine how you will deal with flagging motivation. 

This is not defeatist thinking. On the contrary! It’s (almost) inevitable that at some point along the way, whether because of temporary setbacks or sheer exhaustion, you will need a little boost.


Source: Forbes


Much loves

A xox


How To Deal With Dry Skin

How To Deal With Dry Skin

Before you invest in skincare products designed for dry skin, it’s important to know whether your skin is dry or lacking in water and therefore dehydrated. Dehydrated skin will look dry and feel tight, especially after cleansing and even after you’ve applied moisturiser. Dry skin is lacking in oil, which means it tends to be rough and possibly flaky, and if you dab it with a tissue, you’ll notice there’s no oily residue.

Dry skin can also become irritated owing to a lack of sebum, which not only acts as a natural moisturiser but also forms a barrier on the skin’s surface, protecting it against infection and pollutants.


The best ingredients for dry skin

Ingredients such as manuka honey, hyaluronic acid and glycerin are best for dry skin. Manuka honey absorbs and retains moisture, keeping skin hydrated. Both hyaluronic acid and glycerin act like a sponge, attracting and drawing moisture into the skin.


The best cleansers for dry skin

Cream, milk or gel-based cleansers are best for dry skin as they’re the gentlest. Make sure they don’t contain alcohol, which can cause further drying.


Skincare for dry skin

Dry skin tends not to get as many spots or blemishes as other types, but it is more prone to fine lines and wrinkles, especially around the eye area. So choose eye creams that are targeted to deal with anti-ageing and apply them as the first step in your routine.

Follow the eye cream with a serum – preferably containing hyaluronic acid – and then apply a moisturiser; choose one with glycerin to prevent moisture escaping. If your skin is in need of an additional moisture boost, apply a drop of oil on top of the moisturiser in areas that are dry or prone to dryness and massage in. This will help the moisturiser penetrate into your skin and make it more effective.




Best makeup for dry skin

Heavy foundation on dry skin can look quite cakey and often dry it out even more. A BB cream is a good alternative, as it acts like a primer, moisturiser and foundation in one and usually contains an SPF to fight the sun’s wrinkle-causing rays.

For dark circles, choose a concealer with added skincare benefits. When choosing eyeshadows and blushers, use cream formulations rather than powders, which can be tricky to blend on dry skin.




Paranoia can be so convincing it’s hard to know if you should trust your thoughts – and even harder if you’re on drugs. We’re here to explain what paranoia is and what you can do about it.


What is paranoia?

Paranoia is where you’re convinced people are ‘out to get you’ in some way. Whether that’s by spreading rumours about you, trying to physically hurt you, or by conning you out of money.

Examples of paranoid thoughts are:

  • ‘My housemates are always talking behind my back.’
  • ‘My teacher will give me low marks on my exam on purpose, because they don’t like me.’
  • ‘The Government is trying to kill me.’

What makes this ‘paranoia’ rather than ‘the truth’ is if these thoughts are based on no real facts or evidence. So if you do overhear your housemates talking about you behind your back, you’re not paranoid, they’re just horrid.


How do I know if I’m paranoid or justified? 

Again, do you have any hard evidence to back up your thoughts? This is a tricky one, because if you’re really paranoid you may twist what you’ve seen or heard to confirm your beliefs.

If you’re unsure and you’re worried, talk to someone you trust. Do they think you should be worried? If not, and if you have no evidence, then you may be suffering from some paranoia.


If I’m paranoid does that mean I’ve got a mental health problem?

Paranoia isn’t a mental health problem itself. However, serious paranoia is a symptom of some mental health problems, including schizophrenia and bipolar. So it’s really worth going to see your GP if you feel paranoid.





How can I help someone who’s paranoid?

Supporting someone with paranoia can be hard, especially if they don’t realise they have a problem and are convinced their suspicions are justified.

Start by trying to understand where they’re coming from. Just because someone’s fears seem unfounded doesn’t make them any less scary for them, so don’t dismiss how they’re feeling.



  • Listen carefully.
  • Ask questions, giving them the opportunity to tell you what their paranoid thoughts are.
  • Show that you understand that they’re scared.
  • Gently encourage them to see their GP and offer to go with them.
  • Give logical reasons why they don’t need to be afraid, for example: “why would so-and-so be trying to hurt you? You haven’t done anything wrong.”
  • Get support yourself from a trusted friend, or give SANEline a call for a chat.


  • Say things like “that’s definitely not true” as this can convince them even more.
  • Pretend you believe their paranoid thoughts.
  • Think that helping them is entirely your responsibility – it’s not.


Trouble Making Friends

Trouble Making Friends

Do you struggle to make friends? This isn’t something you simply have to accept – there are practical steps you can take to form friendships.

The 5-Point Friendship Plan
Some people make friends effortlessly. This isn’t because they’re any nicer or better than those who don’t – it’s because they know how to make conversation. If you feel like you never know what to say, this is for you.

1. Talk to everyone
Next time you buy something, make eye contact with the cashier and say, “Thanks, have a good day”. In the next shop, say something about what you’re buying, like “I’ve wanted this top for ages!” What you say doesn’t have to be original, it just has to be something! Practice really does make perfect, so try to say something to everyone you meet. This will build your confidence in social situations and allow people to see your personality.

2. Use body language
It’s not just what you say, it’s how you say it. If you seem approachable, friendly and relaxed, people will want to talk to you. How to do this? Make eye-contact and smile.

3. Choose your friends wisely
At school, there are cliques and tribes and everyone’s apparently supposed to know their place… but there will also be people who don’t fit in (or don’t want to fit in) who are friendly and won’t judge you. These are the people to turn to and often make the best friends anyway. It’s not that you need to make friends with people for the sake of it, but you don’t know what people are really like until you get to know them.

4. Be a good listener
You don’t have to be fascinating/beautiful/hilarious for people to want to talk to you. Listen to what people say, remember their names and their likes and dislikes and just take the time to learn more about them. Always having a better story than anyone else is a one-way ticket to seeming insecure and self-obsessed.

5. Have the courage of your convictions
Don’t say things you don’t believe to make people like you. It won’t work and you’ll seem desperate. Instead, believe in the value of your own opinions and don’t apologise for them. If someone says they hate a band you love, saying, “Really! I love their latest album” is better than, “I really like them, but then I’ve got bad taste”. When you like yourself, others will like you too and respect you for having an opinion.

Having An Eating Disorder At University

Having An Eating Disorder At University

How common are eating disorders at university?

It’s hard to say but, in 2013, the eating disorder charity Beat spoke to 200 university students who had eating disorders. The charity found that 32% of the students were diagnosed after moving away to university.


What if you already have an eating disorder before going to university?

The transition of moving away and the new independence it gives you can be a struggle – for example, there’s often no one to help you manage your eating habits. This is something that your family, friends or doctors at home may have been helping you with. It’s likely that you’ll be moving away from these established support networks when you start university.

Alongside this, the possible stresses of university, including deadlines and a new social life, could also put a lot of pressure on you.

It can be tricky to find new means of support but this doesn’t have to be the case. Your university should have a student support service where you can seek help with your wellbeing. It’s also worth signing up to your local doctor and making them aware of your situation.

But what about those who were fine before university and now suddenly… aren’t?

Eating disorders often build up slowly and derive from many factors in a person’s life. The most confident person can struggle with their mental health just as much as a self-conscious person.


Why might someone develop an eating disorder at uni?

There are many factors that can culminate in an eating disorder. Some may struggle with confidence, self-esteem, pressure or stress and an eating disorder may develop as a coping mechanism.

“There is also the freedom to engage in disordered eating behaviours because you are in control of your cooking and mealtimes,” Una says. “If you are vulnerable to an eating disorder the transition to adult life at university means it can be very easy to spiral.”


I think I’m struggling

If you think you’re struggling with your own eating disorder then it’s great that you’re reading this and searching for support. That’s a big first step.

The next step would be to see your GP or, if you don’t feel able to, get in contact with a charity such as Beat who can support you.

Don’t let your eating disorder dictate your future and don’t let it put you off going to university. There is support out there.


Someone I know is struggling and I’m far away

The best thing you can do is keep talking to them. Keeping up contact can ensure they know that someone is there for them and could even encourage them to reach out to you.

If you feel able to bring it up with them, do it gently. “They might deny things or get angry at you,” says Una. “This is normal but it’s important not to get angry back at them.”

You could send them links to Beat so they can reach out discreetly in their own time. Ultimately, you can’t fix someone’s eating disorder and you’re not expected to. All you can do is be the best, supportive friend or family member you can be.


How could this all be prevented?

Be sure to have support networks in place. Organise weekly (or even daily) catch ups with family and friends, sign up with your local doctor and know where to go within your university for support.


How To Warm Up Before Exercise

How To Warm Up Before Exercise

March on the spot – keep going for 3 minutes

Start off marching on the spot and then march forwards and backwards. Pump your arms up and down in rhythm with your steps, keeping the elbows bent and the fists soft.

Heel digs – aim for 60 heel digs in 60 seconds

For heel digs, place alternate heels to the front, keeping the front foot pointing up, and punch out with each heel dig. Keep a slight bend in the supporting leg.

Knee lifts – aim for 30 knee lifts in 30 seconds

To do knee lifts, stand tall, bring up alternate knees to touch the opposite hand. Keep your abs tight and back straight. Keep a slight bend in the supporting leg.

Shoulder rolls – 2 sets of 10 repetitions

For shoulder rolls, keep marching on the spot. Roll your shoulders forwards 5 times and backwards 5 times. Let your arms hang loose by your sides.

Knee bends – 10 repetitions

To do knee bends, stand with your feet shoulder-width apart and your hands stretched out. Lower yourself no more than 10cm by bending your knees. Come up and repeat.